Your vision made you a founder.
Your brand IS how you help others see that vision, too.
YoUR VISION IS so much bigger than any playbook.
and your values are a better guide than any AI Response will ever be.
where to start
The
work
Founder brands built differently.
The
book
Human Brands Win, coming February 2027.
The
STAGE
Keynotes, workshops, and retreats.
The
podcast
Good conversations about bad advice.
Why You’re here
There is no shortage of advice for founders.
When you become a founder, you get a lot of advice to follow the playbooks and patterns of those that came before you so you can achieve the same results. But in your gut you know that's not how it works.
You saw something others couldn't. That vision is what makes you a founder. So how could you find success with that unique vision by doing what others have already done? Instead, think differently. Build from that unique vision, embrace your values, and relentlessly pursue success on your terms.
The most powerful thing about your brand is you. Your story. Your creativity. Your human connection.
That's what wins. That's what lasts. And that's what you'll find here.
Because human brands win | Because human brands win | Because human brands win |
Because human brands win | Because human brands win | Because human brands win |
You’re already brave enough to be a founder.
Building with your brand is brave, too.
Hi, I’m Lindsay
After 15 years as a global B2B marketing executive, I became a tech founder. I built a company, raised three rounds of venture capital, and added big logos like IBM, HubSpot, and Salesforce to our customer roster. We grew the business exponentially - fast. After a few years, the business, the brand, and my role within it had evolved into something I no longer recognized. So I left.
Today, I apply all the lessons I’ve learned as an entrepreneur, CEO, and brand builder to the work I do with founders as they blaze their own trails.
as seen on
client love
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![A middle-aged man with glasses and a beard, wearing a white button-up shirt, smiling against a gray background.]()
"We worked with Lindsay to help our marketing team solve a fundamental problem: How do we get the most out of our content?"
“Working with her gave us a new framework and structure that helped us prioritize content and streamline the workflow. In doing this, our team was able to get ahead and collaborate more effectively. Lindsay’s expertise and insights provided value beyond what we expected. If you need help with content, brand strategy, or other marketing, Lindsay is your go-to.”
Charley Eltringham
Director, Marketing & Brand Communications, Board of Certified Safety Professionals
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![A smiling woman with long brown hair and blue eyes, wearing a dark patterned shirt, standing in front of a colorful abstract background.]()
“Working with Lindsay was like a breath of fresh air."
“She took the time to understand our organization's business goals, and connect product objectives with marketing strategy in a way that felt clear and achievable. Instead of offering generic guidance, Lindsay asked me thoughtful questions that pushed me to think critically and make decisions confidently. Thanks to her, we made tangible changes to our brand positioning, and we are better equipped than ever to take on new challenges and drive meaningful product adoption.”
Clare White
Brand Manager, Switcher
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![Close-up of a woman smiling with wavy hair, in black and white, wearing a black top.]()
“Lindsay has added value (and a good bit of sunshine) to our team since day one."
“She immediately grasped what we were trying to do and started making it happen. It's clear she knows her stuff, isn't afraid to jump into the weeds with you, and cares very deeply about her work. Can't recommend her highly enough!”
Paige McPheely
CEO & Co-Founder, Base
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latest on SUBSTACK
Most founder advice
tells you to follow a formula.
This teaches you to follow your heart.
The weekly newsletter is where I share what's working for the founders I work with, lessons I've learned on my own journey, and resources designed to help you pursue success on your own terms.